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InternetSuccessKey.com: Search Engine Marketing Resources

Search Engine Marketing is divided into two main categories: paid inclusion, & free inclusion (or organic search engine marketing).

Paid Inclusion Search Engine Marketing
The most common kind of paid search engine marketing is cost-per-click (CPC), or pay-per-click(PPC). PPC is a very simple way to start getting very high quality traffic fast. We've devoted an entire page of our site to getting the most sales for the least possible cost with PPC advertising. Click here to go there now.

There is also another type of paid inclusion search engine marketing: You just pay a flat fee to get your site listed. Click here to learn more about this method.

Free Inclusion Search Engine Marketing
Why would you want PPC when you can get your site listed on the search engines for free? Well, the problem is that if you just build your site & submit it to the search engines, it will probably be ranked so poorly that no one will ever find. You have to optimize your site so that it appears among the first ten sites returned for a particlular search.

For example, if you go to SpeedyWebSearch.com & search for "internet marketing", Google will find about 33 million sites for you to view. Chances are, you will only view the first few sites. Everyone else does the same. If you want people to view your site, you must get your site to be one of the first sites returned for searches that are relevant to your site. You do this through Search Engine Optimization, or SEO. Click here to visit our SEO Center.

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